To wade through the 100 or sometimes 1000’s of applications organisations get for a job these days, most of the time there is a Recruiter working either internally or externally on behalf of the hiring manager to undertake the first cut of the applications, and in most cases if it’s large volume recruitment in particular, then an applicant tracking system is used before it even gets to the Recruiter.
So how do you get found by recruiters or the applicant tracking systems when applying for a job? The key to being findable is to use key words and phrases that match the skill sets they are searching for and that are used throughout the job ad and position description. By using the key words throughout your application and online presence you will have a much higher chance of moving to the next stage of the recruitment process. Key words and phrases should be reflected throughout:
- Your cover letter and/or cover email. Respond directly to the key selection criteria described in the job ad providing details of related capabilities and experience for each one.
- Your resume. Analyse the job ad and description for common buzz words and alter accordingly to ensure that you are talking the same language as the prospective employee. For example, if a particular achievement is the third bullet point, but is more relevant to this role, then move it to the first bullet point and change your profile and skills summary to reflect what value you can add relating directly to the job.
- Your LinkedIn profile. LinkedIn is so widely used by recruiters these days so ensuring your profile is up to date and reflects your resume is essential. Furthermore, joining relevant industry groups and posting thoughtful comments can demonstrate your expertise.
- The organisations website. As we all know an organisations website can be a valuable tool to undertake research on your potential employer. Review and analyse the language they use, even having a look at other job postings from this employer to get a sense of the culture and values of the organisation and input this into your job application where applicable.
Having the right keywords and phrases in your cover letter/cover email, resume and LinkedIn profile and utilising an organisations website can help you uncover the key words and phrases that are critical in maximizing findability.
Leanne is a highly experienced career management specialist with more than 15 years’ practice working across a range of industries and with a diverse range of individuals including graduates, return to work parents, people experiencing redundancy, indigenous communities and individuals experiencing career cross-roads. Leanne provides career and interview coaching, job search and networking strategies and can work with you to enhance or develop your cover letter, resume and LinkedIn profile. She can be contacted through [email protected]